RevUp is a social media startup for car lovers — combining interactive features, content discovery, and personalization in one seamless app. Softion+ was engaged from day one to architect, build, and launch the platform end-to-end.

With a clear vision and tight timeline, our team built a mobile-first product using Flutter, ensuring both iOS and Android could be supported cost-efficiently while sharing a single codebase.

RevUp needed a full-stack team to bring their concept to life — spanning mobile, backend, admin tooling, and even ML-based feed personalization. They had no pre-existing infrastructure, branding, or team in place.

Beyond development, the challenge was to design a user experience that could stand out from established platforms while still feeling intuitive to car enthusiasts of all ages.

We also had to account for growth — building a system flexible enough to evolve into a true multi-community platform down the line.

We developed RevUp’s mobile app using Flutter to maximize development efficiency across iOS and Android. The backend was powered by Node.js, while the admin dashboard was built using Next.js for managing users, reports, and featured content.

To provide a tailored experience, we introduced ML-based feed personalization using Python — allowing content to dynamically adjust to each user’s preferences. The result was a dynamic community platform with seamless interactivity, including likes, comments, sharing, and private messaging.

All systems were deployed with scalability in mind, ensuring the platform is ready to grow with its community and feature roadmap.